This year I’m participating in an asynchronous, online book club in a private Facebook group. In this post I’m going to capture some of the logistics of how it’s working so far and some reflections on what it’s like to participate from the perspective of a community manager who’s not running the group.
One degree of separation – setting up the group
The book club was the idea of a friend who set up a private Facebook group and then posted that she was willing to invite any of her Facebook friends who were interested in taking part. So the members all know her but not necessarily anyone else in the group. We’ve a total of 18 members overall, of which 7 of us participate most months and maybe 7 have not yet joined the conversations.
In a series of 3 posts, I’m sharing some books that I’ve found useful on the topics of community management, online interactions, and leadership and team culture. In this post, I recommend 5 books that discuss community management and working effectively with groups.
1. “The art of community” by Jono Bacon
This was the book that years ago helped me to realise that I was a community manager. Jono Bacon describes what a community manager does – including the importance of good communication practices, selecting the right tools, and balancing being a member of the community while often negotiating your role as an employee representing an organization. If you’re wondering whether you’re a community manager, or are brand new to the role, this is a good place to start.
In a series of 3 posts, I’m sharing some books that I’ve found useful on the topics of community management, online interactions, and leadership and team culture. In this post, I recommend 5 books that cover various aspects of how we behave online from different types of interactions to how structures influence our activities and more.
1. “It’s complicated” by danah boyd
I really enjoyed danah boyd’s dissection of the various beliefs about how teenagers use social networks – indeed, it was probably my favourite book of 2014. But it’s not simply an internet explainer/debunking of scare stories for the worried parent. Yes, each chapter addresses a topic of potential misunderstanding – from online identity, to privacy, to the naive belief that the internet is a great leveller. But, boyd frames many of her arguments in relation to the 4 affordances of online networks – the behaviours that the various online tools make possible. I enjoyed considering persistence, visibility, searchability and spreadability as key factors in sharing content online – and have started a series of my own musings about these affordances.
In a series of 3 posts, I’m sharing some books that I’ve found useful on the topics of community management, online interactions, and leadership and team culture. In this post, I recommend 5 books that discuss being an effective leader and creating a collaborative, open culture of learning within your organisation.
1. “The first 90 days” by Michael Watkins
This is really a book about change management – how to make a positive impact in the first 90 days in a new management level role. Given that most employees change their role in some way every couple of years – whether that’s acquiring new direct reports, additional projects or moving elsewhere – effectively managing change is key to a successful career.
Managing change: first step – a nice cup of coffee!
I’m a voracious reader – and if you were ever to have coffee with me, the phrase “I’ve been reading this interesting book recently about…” is almost certain to come up. So back in January when setting my New Year’s resolutions I wondered if I could increase the total number of books that I usually read in a year to 52 – and essentially read one book per week for the entire of 2017.
I won’t bore you with a review of each book (there are/will be separate posts for the ones relevant to this blog) but I did think it would be an good exercise to reflect on some of the things that the experience has bubbled up for me so far, now that I’ve reached the halfway point.
Social in silico includes a series of occasional posts focused on community management tips and related information. I’m tagging these Considering Community and you can find all the posts in the series here.
This post first appeared on the Trellis blog.
Building online communities can be hard. Maybe you start a discussion and nothing happens – silence. Or maybe last week saw lots of conversation but this week you’re back to worrying that you’re talking to yourself. Combine that with the lack of training and resources for community managers and you can be left confused about what to do to help your community activate and grow.
One of the resources that I’ve used a lot at Trellis is the four-stage lifecycle model presented in Rich Millington’s book, “Buzzing Communities”. Millington’s model is based on a systematic review by Iriberri and Leroy which synthesized the results of 27 papers about online communities to create a model for how online communities progress. This lifecycle model is key if you’re a community manager because it explains clearly what to expect at each stage – and what you should be doing to move things along to the next.
Recently I finished reading “Whiplash – how to survive our faster future” by Joi Ito, Director of MIT Media Lab and Jeff Howe – who coined the phrase crowd-sourcing. Media Lab has a reputation for innovative, highly experimental projects that push at the boundaries between art, technology, learning and society. “Whiplash” discusses 9 core principles that operate at Media Lab – and why they might be relevant more broadly where innovation is found.
“Whiplash” by Jeff Ito and Jeff Howe