Rewiring the Attention Economy – from attention to intention

What if how you direct your attention is one of the most important decisions you will make again and again multiple times every single day for your entire life? What if you seldom knowingly make that decision? And what if instead multiple actions occurring around you are actively circumventing any ability you might have to stay focused?

At first glance that might read like the book jacket for a dystopian sci fi novel about a civilisation that loses its way, but these are the very real challenges at the heart of living with the online attention economy – where sites jostle to attract and retain our eyeballs so that they can continue to generate advertising revenue.

Eye spy…
Image credit: https://www.flickr.com/photos/petitspixels/9399879751/