The Community Roundtable produces an annual report called “The State of Community Management”. This year’s report has just been made available (click through to the CR website to download your own copy)
The report’s compiled by surveying a range of community professionals – this year representing over 200 different communities.
Some findings include:
- 45% of members of best in class communities are actively engaged in those communities (defined as being a collaborator, creator or contributor versus inactive or lurking users). Compare this to the 90:9:1% rule that’s often quoted for lack of active participation online (Page 27 of the report).
- 90% of best in class communities have community guidelines which encourage good behaviour as well as prohibiting negative behaviour (Page 27).
- Discussion forums are considered to be the most essential tool for engagement – in both internal and external-facing online communities (Page 35).
- 88% of best in class communities have at least 1 full-time community manager (Page 43).