Warning: Contains The Last Jedi spoilers!
Last weekend I went to see the latest Star Wars installment, The Last Jedi, and found myself noting frequently how many community-related themes were threaded throughout the movie. Here are 5 community take-aways from the film.
1. Get to know – and work with – your biggest advocates
As any community manager knows, your community is made up of members with different personalities and activity levels. Your job is to create and maintain a space where they can work constructively together towards a common vision.
There’s been much criticism of Poe in The Last Jedi – the headstrong hero who’s so passionate about fighting for the rebellion that he’s prepared to be increasingly rash in his actions, whatever the cost. But most facilitators of well-established communities will recognise at least one Poe in their midst – the regular contributor who reliably dives in to every single one of the discussion threads, or who happily tells you and anyone else on the Internet who’ll listen how you’ve ruined everything with your latest product update/marketing campaign/editorial the minute it disappoints him.
Before you go to speak…
Reading for Leading is a weekly leadership tip shared every Monday morning as a pithy suggestion, question or reflection. You can find the whole series here.
Is it true?
Is it kind?
Is it necessary?
Social intelligence is the ability to navigate complex social relationships and environments – something key to being a successful community manager or facilitator. However, on reading recently about some of the components of social intelligence proposed by Dan Goleman it struck me how poorly we optimise for many of them on social media.
Goleman proposes that there are two broad categories of skills that comprise social intelligence – those of social awareness and those of social facility. Social awareness includes paying attention to others so that we develop empathy, attunement and cognition, whereas social facility is about how we regulate our own interactions with others – including how we present ourselves and exert influence.
Could some of the problems that we’re seeing with anti-social behaviour online be attributed to two related issues? 1) Platforms being better optimised for social facility traits and 2) Technical limitations that seriously restrict social awareness online. I unpack these ideas in this post.