Social intelligence is the ability to navigate complex social relationships and environments – something key to being a successful community manager or facilitator. However, on reading recently about some of the components of social intelligence proposed by Dan Goleman it struck me how poorly we optimise for many of them on social media.
Goleman proposes that there are two broad categories of skills that comprise social intelligence – those of social awareness and those of social facility. Social awareness includes paying attention to others so that we develop empathy, attunement and cognition, whereas social facility is about how we regulate our own interactions with others – including how we present ourselves and exert influence.
Could some of the problems that we’re seeing with anti-social behaviour online be attributed to two related issues? 1) Platforms being better optimised for social facility traits and 2) Technical limitations that seriously restrict social awareness online. I unpack these ideas in this post.